Why you should embrace Common Core math

Why you should embrace Common Core math

Common Core math standards get slammed a lot. I see posts on Facebook all the time from people bemoaning these baffling ways children are being taught math these days. via GIPHY Not like the simple way we were taught back in the day, when we walked three miles uphill...
How PR pros and journalists can help each other

How PR pros and journalists can help each other

As a former journalist, I know we always liked to think that we didn’t need PR professionals for anything, and that they were more a bother than a help. But when we encountered someone who was good at her job, that person was worth her weight in gold. Fact is,...
Liz Chan Sees Christmas – Every Day

Liz Chan Sees Christmas – Every Day

It’s not about what you have, Elizabeth Chan believes, it’s about what you leave behind that matters. That simple belief led her to quit her high-powered marketing job at Conde Nast to pursue her dream of writing a timeless Christmas song. Like most simple...
7 Sites for Free, High-Quality Stock Images

7 Sites for Free, High-Quality Stock Images

You’ve written your blog post but it looks blah without an image. But you can’t take a photo to save your life. What to do? Here are seven of the best sites out there for high quality, free stock photos. Flickr Creative Commons – My old standby. Whenever I’ve need an...
Words That Aren’t Buzzwords. Yet.

Words That Aren’t Buzzwords. Yet.

Look. I know it’s hard to avoid buzzwords completely. We all use them, at some point or another. But sometimes they start out sounding clever or as a joke, and then all of a sudden people start using them for real and you wonder, “My god, what have I done?” But...
Mobile SEO: Doing It Right

Mobile SEO: Doing It Right

Every now and again, friends make snide remarks about SEO. “Is that still a thing?” And then I see recommendations from a wanna-be firm that suggests best practices that were barely best practices in the heady keyword-stuffing days and wonder, “Is...
Five Steps to Creating a Viral Video

Five Steps to Creating a Viral Video

Congratulations. You’ve decided to create a viral video. It’s easy, right? I mean, that guy did it with his son, David, after a dentist’s visit (we’ve watched that 130 million times). And how many times can we watchCharlie bite his brother’s finger? (825 million and...