I spent nearly 20 years as a professional daily newspaper journalist before the Great Newspaper Culling of 2008.
Overnight, I made the transformation from old media to new. I’ve been featured in articles on The New York Times, Forbes and PRNewswire. I’ve been published on The Next Web, VentureBeat, and Slashdot’s Business Intelligence.
An inaugural inductee of the New Jersey Social Media Hall of Fame, I’ve spoken at many conferences and events, including SXSW Interactive, Inbound, Marketing Profs B2B, Columbia University’s Social Media Weekend, SMX, Social Media Week, Internet Week, ROFLCon and Affiliate Summit East.
Not least, I am married to the most supportive husband in the world and have two young sons.
Oh, and I’m also known as the Bacon Queen, running the only bacon news aggregator on the Internet. Take that, Matt Drudge.
electronic media; blogging; social media; social networking; blogworking; teaching myself html, css and other web design; oh, yeah, and writing and editing
Amy Vernon, LLC
December 2008 – present
Clients include: American Museum of Natural History, VentureBeat, GeekNet, Verizon Wireless.
Speaker, blogger, consultant. Have written about everything from enterprise-level open source projects to parenting. And everything in between. Have handled digital and content strategy on platforms including Facebook, Tumblr, Twitter, Digg and StumbleUpon, for a variety of companies, ranging from individuals to Fortune 500.
February 2016 – present
Member, Board of Directors
CiviliNation is a global, 501(c)(3) non-profit charity organization taking a stand against online hostility and adult cyberbullying. Its focus is on advancing the full capability of individuals to communicate and engage in cyberspace in a responsible and accountable way. A strong supporter of the First Amendment to the U.S. Constitution, CiviliNation believes that free speech is enhanced through civil dialog and a rational exchange of information and ideas. By fostering an online culture in which individuals can fully engage and contribute without fear or threat of being the target of unwarranted abuse, harassment, or lies, the core ideals of democracy are upheld. CiviliNation’s name is derived from a combination of the words civilization, civility, and nation.
The Daily Dot
Director of Audience Engagement
My mission: To increase traffic and reduce dependency on Facebook. #ChallengeAccepted (and accomplished).
New York University
February 2015 – present
• “Social Media for the Brand” in the M.S. in Integrated Marketing program
• “Applying Social Media Analytics” in the School of Professional Studies Digital Marketing Certificate Program.
December 2013 – September 2015
A data science team in a box, for news publishers. Predicting content that will bring you the most traffic – the RIGHT traffic. Take years of machine learning and natural-language processing, train it with human gut and intuition and get your audience more interested in and engaged with your content. It’s not simple, but it is as simple as that.
Internet Media Labs
July 2012 – August 2013
General Manager, Social Marketing
Ran the social marketing practice for a New York City Internet startup building technology platforms to allow publications, businesses and brands to make meaningful connections with users.
May 2011-March 2012
Vice President of Strategy and Alliances
Oversee overall company strategy in terms of what platforms explore, new directions to go in and how the company approaches its work. Ensure campaigns are coordinated across departments and complement each other. Develop strategic partnerships to create the best climate to get the job done for and benefit everyone. Oversee overall strategy for clients. Write for company blogs on topics of social media, journalism and other topics.
BlueGlass Interactive, Inc.
August 2010-March 2011
Vice President, Social Media Marketing
Helped clients make their sites and content social media-friendly, handling more than a dozen accounts at a time. Coordinated work between the Viral Marketing Department and Content, Linkbuilding, Social Media, SEO and Blogger Outreach, among others.
Metro Editor/Rockland and blogger at The Journal News /LoHud.com
February 2000 – December 2008
• As metro editor of the Rockland edition, I ensured a staff of up to 17 reporters covered the daily news of this county of nearly 300,000 residents. We had our own front page and local section, generally filled with staff-produced articles. Our edition accounted for a third of the paper’s circulation and a significant percentage of the daily page views. After staff cuts, I took on the role of education editor, a job I had filled for my first year at The Journal News.
• I co-ran the TV blog, Remote Access; created, administered and occasionally wrote on the Inside Rockland local news blog; administered and wrote for The Hall Monitor education blog, including a project where we published lists of graduates from as many of the 80+ high schools and colleges in the three counties in LoHud.com’s coverage area, which garnered significant page views; and contributed to the parenting blog, ice cream is not for breakfast, one of six moms who wrote about the challenges of feeding our children.
• Developed skills in SEO and social media. First developed my social media profile, driving a siginificant amout of traffic to LoHud.com, including one story that garnered 32,000 hits in one afternoon.
Deputy Metro Editor at East Valley Tribune
July 1997 – February 2000
Started as a reporter, moved up to Assistant Metro Editor, was Acting Metro Editor for a few months and then was promoted to Deputy Metro Editor.
• As a reporter, I was part of a team that won a Thomson newspapers award for in-depth reporting on the water situation in Arizona.
• As an editor, I managed reporters who covered education, religion and health, as well as producing special sections and managing large data releases from the state Education Department.
• As Deputy Metro Editor, I also was in charge of the Sunday paper – enterprise planning, story assignments and line editing.
Reporter at The Miami Herald
September 1991 – June 1997
Covered cops, obits and municipal government during nearly six years working for the Broward edition. During that time, I was a member of the staff that won the Pulitzer Prize for public service for coverage of Hurricane Andrew. Evacuated with co-workers and my bosses for the duration of the storm, I was among a group who worked almost nonstop for two days to help put out an extra edition before the storm hit and two editions in the immediate aftermath.
Reporting intern at The (Louisville, Ky.) Courier-Journal
June 1990 – August 1990
Covered everything from cops and courts to planning and zoning. Wrote a story about the family reunion of siblings who’d been separated at a young age by adoption when their father went to jail after a bar fight and their mother was unable to afford to care for all but the two eldest. Two sisters were still missing; one found her family due to my article and I covered the tearful reunion.