Look – I like football. I enjoy the game and especially like college football, with its lopsided match-ups that can lead to spectacular victories.
But Super Bowl Sunday? Meh. It’s like the beer holiday. I mean, if you want to buy chips and frozen food on sale at the supermarket, the couple weeks leading up to the Super Bowl are the time to stock up.
Everyone gets so hyped up and angry. People whose teams made it to the Big Game become like Anakin Skywalker in Revenge of the Sith, “If you’re not with me, then you’re my enemy!” People whose teams didn’t make it in twist themselves in knots to figure out who to support.
Then there are the folks who are there just for the commercials: All through the game, they spend all their time on Twitter talking about the ads. And they will let you know they are watching only for the ads.
Sure, there are some classic Super Bowl ads that made us laugh. Others that made us scratch our heads. It’s ridiculous, though, how much money is spent on making these commercials – this year, $5 million for 30 seconds, according to the New York Times. What’s even more ridiculous is that many of these companies are now spending another $1 million or so to market the ads. You read that right.
Then we have our adamant non-viewers of the Super Bowl. You couldn’t pay them enough to watch and will gleefully announce it on social media. They will leave that to us heathens.
And don’t even get me started on the Hallmark Channel’s Kitten Bowl and Animal Planet’s Puppy Bowl. My boys spent four or five hours today watching the two of them. They stopped early because even they were burned out on cuteness.
I enjoy watching the game; I enjoy some of the ads – and even live-tweeting about them. And yes, I watched some of the Kitten Bowl with my boys.
But, really, it’s just another Sunday.
Unless the Patriots lose, because that would be really awesome.