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	<title>Amy Vernon</title>
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	<link>http://www.amyvernon.net</link>
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		<title>Feb. 14, She Shall Lead</title>
		<link>http://www.amyvernon.net/speaking-engagements/feb-14-she-shall-lead/</link>
		<comments>http://www.amyvernon.net/speaking-engagements/feb-14-she-shall-lead/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 15:39:42 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[SMW12]]></category>
		<category><![CDATA[SMWNY]]></category>
		<category><![CDATA[Speaking engagements]]></category>
		<category><![CDATA[gemma craven]]></category>
		<category><![CDATA[laura mignot]]></category>
		<category><![CDATA[linda bernstein]]></category>
		<category><![CDATA[nora walsh]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1289</guid>
		<description><![CDATA[The great Mo Krochmal of Social Media News NY put together a fabulous panel for Social Media Week NYC on women leaders in social media. Half-panel, half-workshop, it was great fun. Yep, Storified it: [View the story "She Shall Lead: Helping Women Take a Leadership Role in Social Media" on Storify]]]></description>
			<content:encoded><![CDATA[<p>The great Mo Krochmal of <a href="http://facebook.com/smnny" target="_blank">Social Media News NY</a> put together a fabulous panel for <a href="http://socialmediaweek.org/event/?event_id=1858" target="_blank">Social Media Week NYC</a> on women leaders in social media. Half-panel, half-workshop, it was great fun.</p>
<p>Yep, Storified it:</p>
<p><script type="text/javascript" src="http://storify.com/amyvernon/she-shall-lead-helping-women-take-a-leadership-rol.js"></script></p>
<p><noscript>[<a href="http://storify.com/amyvernon/she-shall-lead-helping-women-take-a-leadership-rol" target="_blank">View the story "She Shall Lead: Helping Women Take a Leadership Role in Social Media" on Storify</a>]</noscript></p>
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		<title>Feb. 13, Democratizing the Conversation</title>
		<link>http://www.amyvernon.net/speaking-engagements/feb-13-democratizing-the-conversation/</link>
		<comments>http://www.amyvernon.net/speaking-engagements/feb-13-democratizing-the-conversation/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 15:36:17 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[SMW12]]></category>
		<category><![CDATA[SMWNY]]></category>
		<category><![CDATA[Speaking engagements]]></category>
		<category><![CDATA[brand journalism]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1283</guid>
		<description><![CDATA[Got to participate Monday in a great panel for Social Media Week New York. Here&#8217;s my Storify (which includes a link to the full-length video of the event), you can feel as if you were there! [View the story "Democratizing The Conversation: The Future Of Brand Journalism In Social Media" on Storify]]]></description>
			<content:encoded><![CDATA[<p>Got to participate Monday in a great panel for <a href="http://socialmediaweek.org/event/?event_id=1407" target="_blank">Social Media Week New York</a>.</p>
<p>Here&#8217;s my Storify (which includes a link to the full-length video of the event), you can feel as if you were there!</p>
<p><script src="http://storify.com/amyvernon/democratizing-the-conversation-the-future-of-brand.js"></script><noscript>[<a href="http://storify.com/amyvernon/democratizing-the-conversation-the-future-of-brand" target="_blank">View the story "Democratizing The Conversation: The Future Of Brand Journalism In Social Media" on Storify</a>]</noscript></p>
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		<title>Social Media Week 2012: New York City</title>
		<link>http://www.amyvernon.net/self/social-media-week-2012-new-york-city/</link>
		<comments>http://www.amyvernon.net/self/social-media-week-2012-new-york-city/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 15:57:15 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[Self]]></category>
		<category><![CDATA[SMWNY]]></category>
		<category><![CDATA[Speaking engagements]]></category>
		<category><![CDATA[advertising age]]></category>
		<category><![CDATA[boomer]]></category>
		<category><![CDATA[brand journalism]]></category>
		<category><![CDATA[Columbia University]]></category>
		<category><![CDATA[connected documentary]]></category>
		<category><![CDATA[contently]]></category>
		<category><![CDATA[dan abrams]]></category>
		<category><![CDATA[digital brand marketing education]]></category>
		<category><![CDATA[digitalflash]]></category>
		<category><![CDATA[duy linh tu]]></category>
		<category><![CDATA[gemma craven]]></category>
		<category><![CDATA[girl approved]]></category>
		<category><![CDATA[girls in tech ny]]></category>
		<category><![CDATA[hearst magazines]]></category>
		<category><![CDATA[hyper island]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[laura mignott]]></category>
		<category><![CDATA[linda bernstein]]></category>
		<category><![CDATA[matt creamer]]></category>
		<category><![CDATA[mo krochmal]]></category>
		<category><![CDATA[new york institute of technology]]></category>
		<category><![CDATA[nora walsh]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[pierre hotel]]></category>
		<category><![CDATA[RecordSetter]]></category>
		<category><![CDATA[roger smith hotel]]></category>
		<category><![CDATA[sandra ordonez]]></category>
		<category><![CDATA[shane snow]]></category>
		<category><![CDATA[she says u.s.]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media action camp]]></category>
		<category><![CDATA[social media news ny]]></category>
		<category><![CDATA[social media week]]></category>
		<category><![CDATA[social media week nyc]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[web chix connected]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1275</guid>
		<description><![CDATA[I have the good fortune to be on several panels over the course of the week, so I thought I&#8217;d round them up here. I hope to see some of you there! Monday, Feb. 13: • Democratizing The Conversation: The Future Of Brand Journalism In Social Media &#8211; immediately following the keynote by Dan Abrams, [...]]]></description>
			<content:encoded><![CDATA[<p>I have the good fortune to be on several panels over the course of the week, so I thought I&#8217;d round them up here. I hope to see some of you there!</p>
<p><span style="text-decoration: underline;"><strong>Monday, Feb. 13:<br />
</strong></span>• <a href="http://socialmediaweek.org/event/?event_id=1407" target="_blank">Democratizing The Conversation: The Future Of Brand Journalism In Social Media</a> &#8211; immediately following the keynote by Dan Abrams, our panel begins. It&#8217;s <a href="https://twitter.com/#!/shanesnow" target="_blank">Shane Snow</a> (co-founder of Contently), <a href="https://twitter.com/#!/matt_creamer" target="_blank">Matt Creamer</a> (editor at large for Advertising Age), <a href="https://twitter.com/#!/duylinhtu" target="_blank">Duy Linh Tu</a> (head of digital media at Columbia University&#8217;s School of Journalism) and me. We&#8217;ll be discussing &#8220;the future of the trend that&#8217;s taking 2012 by the throat.&#8221; <strong>Noon to 2 p.m., Art &amp; Culture Content Hub at Hearst Magazines, 300 W. 57th Street, 16th Floor.</strong></p>
<p><strong><span style="text-decoration: underline;">Tuesday, Feb. 14</span></strong><br />
• <a href="http://socialmediaweek.org/event/?event_id=1858" target="_blank">She Shall Lead: Helping Women Take a Leadership Role in Social Media</a> &#8211; The fabulous <a href="https://twitter.com/#!/krochmal" target="_blank">Mo Krochmal</a> of <a href="https://www.facebook.com/smnny" target="_blank">Social Media News NY</a> put together this panel, in which five of us tell our stories and then work with the audience to develop strategies to get more women in leadership positions in the social media world. Also on the panel: <a href="https://twitter.com/#!/wordwhacker" target="_blank">Linda Bernstein</a>, Boomer &amp; writer extraordinaire; <a href="https://twitter.com/#!/gemsie" target="_blank">Gemma Craven</a>, the super-cool EVP of Ogilvy&#8217;s 360 Digital Influence Group in NYC; <a href="https://twitter.com/#!/dflashnyc" target="_blank">Laura Mignott</a>, one half of the ultra-hip DigitalFlash agency; and <a href="https://twitter.com/#!/ThePierreNY" target="_blank">Nora Walsh</a>, director of PR for the iconic (and gorgeous) Pierre Hotel. <strong>5:30 to 8 p.m., New York Institute of Technology Auditorium, 16 W. 61st St., 11th Floor.</strong></p>
<p><strong><span style="text-decoration: underline;">Thursday, Feb. 16<br />
</span></strong>• <a href="http://socialmediaweek.org/event/?event_id=2123" target="_blank">Social Media Action Camp</a> &#8211; a one-day conference of learning sessions with clearly stated learning outcomes so attendees know what to expect and will come away with actual information they can put to use. Organized by<a href="http://digitalbrandmarketing.com/" target="_blank"> Digital Brand Marketing Education</a>. Separate <a href="http://smac2012.eventbrite.com/" target="_blank">(paid) registration</a>. <strong> 8:30 a.m. to 4:30 p.m., Roger Smith Hotel, 501 Lexington Ave. (home of the best bacon in NYC)</strong></p>
<p><span style="text-decoration: underline;"><strong>Friday, Feb. 17</strong></span><br />
• <a href="http://socialmediaweek.org/event/?event_id=2065" target="_blank">Let&#8217;s Get Ready to Tumblr! Build community by reimagining and redistributing your content</a> &#8211; The time of cultural curation has arrived and it’s all happening on Tumblr. On the panel: Tumblr&#8217;s very own <a href="http://twitter.com/mcoatney" target="_blank">Mark Coatney</a>, BuzzFeed&#8217;s <a href="http://twitter.com/interweber" target="_blank">Lindsey Weber</a>, Flavorpill&#8217;s <a href="http://twitter.com/russmarshalek" target="_blank">Russ Marshalek</a> and The Atlantic&#8217;s <a href="http://twitter.com/JaredBKeller" target="_blank">Jared Keller</a>. Extra bonus: We&#8217;re going to break a record! (Still deciding what the record is.) <strong>2-3:15 p.m., <a href="http://twitter.com/recordsetter" target="_blank">RecordSetter</a> HQ, 167 Canal St.</strong><br />
• <a href="http://socialmediaweek.org/event/?event_id=1839" target="_blank">Web Chix Connected</a>- A panel discussion and screening of the documentary <a href="http://connectedthefilm.com/" target="_blank">Connected</a>. The post-screening panel includes <a href="http://www.weareshesays.com/">She Says U.S.</a>, <a href="http://girlsintechnyc.com/">Girls in Tech NY</a>, <a href="http://www.girlapproved.us/">Girl Approved</a>, web astronaut <a href="http://mashable.com/author/sandra-ordonez/">Sandra Ordonez</a> and me, and focuses on fostering collaboration and empowerment. Cost: $15. <strong>6 to 9 p.m., Hyper Island, 250 Hudson St., entrance on Dominick Street.<br />
</strong></p>
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		<title>Jan. 28, Social Media Weekend the Second</title>
		<link>http://www.amyvernon.net/conferences/jan-28-social-media-weekend-the-second/</link>
		<comments>http://www.amyvernon.net/conferences/jan-28-social-media-weekend-the-second/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 19:16:50 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[ColumbiaJourn Social Media Weekend]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[Speaking engagements]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1263</guid>
		<description><![CDATA[At the Columbia University Graduate School of Journalism&#8217;s second Social Media Weekend, I moderated a panel on New Social Media Tools. Here&#8217;s my Storify of the event. [View the story "New Tools: #SMWKND" on Storify]]]></description>
			<content:encoded><![CDATA[<p>At the Columbia University Graduate School of Journalism&#8217;s second <a href="http://socmediaweekend.wordpress.com/schedule/" target="_blank">Social Media Weekend</a>, I moderated a panel on New Social Media Tools. Here&#8217;s my Storify of the event.</p>
<p><script src="http://storify.com/amyvernon/new-tools-smwknd.js"></script><noscript>[<a href="http://storify.com/amyvernon/new-tools-smwknd" target="_blank">View the story "New Tools: #<a href="http://search.twitter.com/search?q=%23SMWKND" rel="nofollow" target="_blank" title="Search Twitter for &quot;SMWKND&quot;">SMWKND</a>" on Storify</a>]</noscript></p>
]]></content:encoded>
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		<title>Jan. 25, We&#8217;re All Publishers Now</title>
		<link>http://www.amyvernon.net/pbs-mediashift/jan-25-were-all-publishers-now/</link>
		<comments>http://www.amyvernon.net/pbs-mediashift/jan-25-were-all-publishers-now/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 19:19:49 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[PBS Mediashift]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1268</guid>
		<description><![CDATA[My first guest post on PBS MediaShift: &#8220;It&#8217;s True: We Really Are All Publishers Now, including Brands.&#8221;]]></description>
			<content:encoded><![CDATA[<p>My first guest post on PBS MediaShift: &#8220;<a href="http://www.pbs.org/mediashift/2012/01/its-true-we-really-are-all-publishers-now-including-brands025.html" target="_blank">It&#8217;s True: We Really Are All Publishers Now, including Brands</a>.&#8221;</p>
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		<title>Jan. 12, Tech Founders Changing Our World</title>
		<link>http://www.amyvernon.net/the-next-web/jan-12-tech-founders-changing-our-world/</link>
		<comments>http://www.amyvernon.net/the-next-web/jan-12-tech-founders-changing-our-world/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:20:35 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[The Next Web]]></category>
		<category><![CDATA[Alexa Hirschfeld]]></category>
		<category><![CDATA[Blurb]]></category>
		<category><![CDATA[Charles Best]]></category>
		<category><![CDATA[DonorsChoose]]></category>
		<category><![CDATA[Eileen Gittins]]></category>
		<category><![CDATA[Greg Tseng]]></category>
		<category><![CDATA[inDinero]]></category>
		<category><![CDATA[Jessica Mah]]></category>
		<category><![CDATA[Paperless Post]]></category>
		<category><![CDATA[Tagged]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1271</guid>
		<description><![CDATA[My first guest post for The Next Web, about 5 tech founders who are changing how our world is lived in.]]></description>
			<content:encoded><![CDATA[<p>My first guest post for The Next Web, about <a href="http://thenextweb.com/entrepreneur/2012/01/12/5-tech-founders-you-should-know-who-are-changing-our-world/" target="_blank">5 tech founders</a> who are changing how our world is lived in.</p>
]]></content:encoded>
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		<title>Dec. 29, Mainstreaming of Digg</title>
		<link>http://www.amyvernon.net/techi/dec-29-mainstreaming-of-digg/</link>
		<comments>http://www.amyvernon.net/techi/dec-29-mainstreaming-of-digg/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 00:27:15 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[Techi]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1261</guid>
		<description><![CDATA[Digg&#8217;s no longer a tech/geek website. It&#8217;s an aggregator for the masses. On TECHi.]]></description>
			<content:encoded><![CDATA[<p>Digg&#8217;s no longer a tech/geek website. It&#8217;s an <a href="http://www.techi.com/2011/12/how-digg-left-its-tech-geek-roots-behind-and-embraced-the-mainstream/" target="_blank">aggregator</a> for the masses. On TECHi.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Nov. 15, the Humanization of Tech, and E-Readers</title>
		<link>http://www.amyvernon.net/hot-hardware/nov-15-the-humanization-of-tech-and-e-readers/</link>
		<comments>http://www.amyvernon.net/hot-hardware/nov-15-the-humanization-of-tech-and-e-readers/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 16:55:52 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[Hot Hardware]]></category>
		<category><![CDATA[Techi]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[e-reader]]></category>
		<category><![CDATA[humanization]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[skynet]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1250</guid>
		<description><![CDATA[Technology has become more about what we want and how we do things than about what we need and what will make us more productive. On Hot Hardware. Believe it or not, e-readers are making readers out of more people. We&#8217;re buying more books! On Techi.]]></description>
			<content:encoded><![CDATA[<p>Technology has become more about what we want and how we do things than about what we need and what will make us more productive. On <a href="http://hothardware.com/News/The-Humanization-of-Technology/" target="_blank">Hot Hardware</a>.</p>
<p>Believe it or not, e-readers are making readers out of more people. We&#8217;re buying more books! On <a href="http://www.techi.com/2011/11/e-readers-making-readers-out-of-more-people-than-ever/" target="_blank">Techi</a>.</p>
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		<title>Nov. 14, Do Not Feed the Trolls</title>
		<link>http://www.amyvernon.net/mememachine/nov-14-do-not-feed-the-trolls/</link>
		<comments>http://www.amyvernon.net/mememachine/nov-14-do-not-feed-the-trolls/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 16:47:59 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[MemeMachine]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[trolls]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1248</guid>
		<description><![CDATA[Who Internet trolls are and why you should not feed them. On MemeMachine.]]></description>
			<content:encoded><![CDATA[<p>Who Internet trolls are and why you should not feed them. On <a href="http://mememachine.viralvideochart.com/blog/2011/11/14/caution-do-not-feed-the-internet-trolls-infographic.html" target="_blank">MemeMachine</a>.</p>
]]></content:encoded>
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		<title>Nov. 8, Chuck E. Cheese May Not Be the 7th Circle of Hell After All</title>
		<link>http://www.amyvernon.net/parentables/nov-8-chuck-e-cheese-may-not-be-the-7th-circle-of-hell-after-all/</link>
		<comments>http://www.amyvernon.net/parentables/nov-8-chuck-e-cheese-may-not-be-the-7th-circle-of-hell-after-all/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 16:31:55 +0000</pubDate>
		<dc:creator>Amy Vernon</dc:creator>
				<category><![CDATA[Parentables]]></category>
		<category><![CDATA[chuck e cheese]]></category>

		<guid isPermaLink="false">http://www.amyvernon.net/?p=1245</guid>
		<description><![CDATA[A school fund-raising night at Chuck E. Cheese left me sweaty, tired and SO ready to leave, yet incredibly proud of my son. On Parentables.]]></description>
			<content:encoded><![CDATA[<p>A school fund-raising night at Chuck E. Cheese left me sweaty, tired and SO ready to leave, yet incredibly proud of my son. On <a href="http://parentables.howstuffworks.com/family-matters/Chuck-E-Cheese-Taught-Son-Generosity.html" target="_blank">Parentables</a>.</p>
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